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Keywords: Digital nomads
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Journal Articles
Wanderlust and local choices: unveiling digital nomads’ preference for local brands through emotion, countryphilia, and identity
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (2-3): 412–434.
Published: 04 June 2025
...Dario Miocevic; Milena Micevski; Nina Michaelidou Purpose Our work investigates digital nomads’ consumption adaptation through a preference for local brands when visiting a specific host country. We develop a theoretical framework that explores the effects of digital nomads’ relationships...
