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Keywords: Digital platform firms
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Journal Articles
The internationalization of digital platform firms: the platform-OLI (P-OLI) framework
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (5): 886–910.
Published: 16 August 2024
...Ankit Surana; Meena Chavan; Vikas Kumar; Francesco Chirico Purpose The aim of this paper is to explore the internationalization of digital platform firms, specifically to investigate the advantages digital platform firms build during the internationalization journey, which helps them overcome...
