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Keywords: Digital short-term rentals
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Journal Articles
Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective
Available to PurchaseCarlo Giglio, Nilay Bıçakcıoğlu-Peynirci, Maria-del-Mar Alonso-Almeida, Cristina Miguel, Ivana Nacinovic Braje
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1146–1174.
Published: 05 September 2025
... travel industry. Drawing on signaling theory, this study analyzes the demand-side constraints influencing consumers’ attitudes toward digital short-term rental platforms through a cross-country analysis. Design/methodology/approach This study performs a cross-country segmentation analysis in five...
