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Keywords: Digital technology
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Journal Articles
International Marketing Review (2025) 42 (6): 1205–1222.
Published: 08 September 2025
...Jili Liu; Muneeb Ahmad; Muhammad Ishfaq Ahmad; Enrico Battisti; Domnan Miri Purpose This study aims to examine the role of chief executive officer (CEO) information technology (IT) knowledge (KW) in the adoption of digital technology by Chinese small and medium-sized enterprises (SMEs). This study...

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