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Keywords: Dimensions of national culture
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (6): 646–662.
Published: 09 November 2015
...Marieke de Mooij Purpose – The purpose of this paper is to shed light on the discussion of cross-cultural research, in particular the use of dimensions of national culture, for international marketing. Design/methodology/approach – Discuss definitions of values and culture, analyze cultural...
