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Keywords: Distribution
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (3): 247–254.
Published: 01 June 2004
...Saeed Samiee; Leslie S.C. Yip; Sherriff T.K. Luk The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (6): 643–660.
Published: 01 December 2003
... mavenism and value consciousness, than did Korean students. However, Koreans exhibited higher levels of sale proneness and price consciousness. Theoretical and managerial implications were suggested based on these findings. © MCB UP Limited 2003 Prices Retailers Markets Distribution Korea...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (2): 190–203.
Published: 01 April 2002
...Rod B. McNaughton A transaction cost analysis model of the situations in which small knowledge‐intensive firms use multiple distribution channels to serve a foreign market is developed. The central argument is that integrated modes are generally preferred, as they facilitate protection of knowledge...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (4): 420–431.
Published: 01 August 2001
... of the Internet and in particular the World Wide Web will affect established industries. In this article we analyse the value chain of the tourism industry, using as a case study the tourism industry in South Africa. Specifically, we examine the roles played by intermediaries in the distribution chain and explore...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (2): 124–134.
Published: 01 April 1997
...Stephen F. Pirog; Peter A. Schneider; Danny K.K. Lam Western marketers typically find the Japanese distribution system perplexing and difficult to penetrate. In fact, US trade negotiators have accused the Japanese government of deliberately limiting the access to distribution by foreign...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (2): 47–51.
Published: 01 April 1994
...Ronald Savitt Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (2): 52–56.
Published: 01 April 1994
...R.D. Mueller; P.J. Baron Contends in reply that Savitt has misconstrued the marketing focus with the total distribution framework of the original article. Disagrees with Savitt′s contention that there is coherent literature on distribution,claiming that studies tend to be discipline‐oriented...
