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Keywords: Distribution channel
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (3): 225–235.
Published: 01 June 2002
...David Ford This paper examines some of the striking similarities and differences in issues and conceptual structure between three seemingly disparate areas of study over a 50‐year period; distribution channels, internationalisation and networks. The paper questions why these and other areas...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (4): 376–391.
Published: 01 August 2001
... the dimensions influencing its growth and role as a new electronic distribution channel. This article provides a framework for analyzing the issues involved in leveraging the Internet as a global distribution tool. While focusing on this theme, the article also presents the discussion of the key building blocks...
