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Keywords: Distribution management
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (5): 525–544.
Published: 01 October 2002
... of formal or informal failure because of difficulties in adjusting and managing across cultural settings (Birdseye and Hill, 1995). Global marketing Span of control Distribution management Transaction costs Employees Marketing management In order to recognize the critical control dimensions...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1993) 10 (4)
Published: 01 April 1993
...", Budapest. Zvitsay, A. (1990), "Digging Out Own Gardens", Hungarian TradeJournal, Vol. 4 No. 6, June. © MCB UP Limited 1993 Distribution management Food industry Hungary Market segmentation ...
