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Keywords: Diversification
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (6): 612–633.
Published: 31 October 2008
...Yu‐Ching Chiao; Chow‐Ming Joseph Yu; Peng‐Yu Li; Yi‐Chuan Chen Purpose This study aims to explore subsidiaries' diversification strategies, both internationally and with regard to their product offerings. The study seeks to examine, at the subsidiary level, the relationships between subsidiary...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (4): 348–368.
Published: 01 August 2002
...Francisco José Mas‐Ruiz; Juan Luis Nicolau‐Gonzálbez; Felipe Ruiz‐Moreno The aim of this study is to examine the determining factors of a firm’s performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1993) 10 (2)
Published: 01 February 1993
...S. Ade Olusoga Investigates the influence of market concentration, market diversification and internationalization strategies on the performance of multinational enterprises (MNEs). Using a sample of 450 large, medium and small MNEs, and three alternative definitions of market concentration...
