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Keywords: Divestment
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (1): 26–45.
Published: 27 February 2007
...Mark Palmer; Barry Quinn Purpose This paper aims to explore the nature of divestment within the context of retailer internationalisation. Design/methodology/approach It focuses on the activities of the Dutch food multinational retailer Royal Ahold (Ahold). Drawing on 37 in‐depth interviews...
