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Keywords: Domestic brand preference
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (2): 438–465.
Published: 05 September 2025
... rising geopolitical risks in the age of deglobalization. Consumer ethnocentric tendency Political narratives Deglobalization Patriotic narratives Nationalistic narratives Domestic brand preference China Brings Greater Stability, Certainty to Global Economy (April 24, 2025) “Tariff...
