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Keywords: EEC
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1988) 5 (2): 31–40.
Published: 01 February 1988
...Thomas J. Maronick Marketing executives face numerous hurdles in introducing new products into foreign markets. This article examines the difficulties multinational firms face in patenting new products in the EEC, the difficulties they face in protecting those patents, and the steps the EEC has...
