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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (3): 514–538.
Published: 02 April 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Attitudes Third-party retailing Ecommerce Country-of-origin Pricing Reputation In recent years, the number of consumers worldwide purchasing through e-commerce has skyrocketed. While much is known about how...
