... 16 10 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Uncertainty Ambidexterity Real options Economic conditions Franchising internationalization Munificence Internationalization is a prerequisite for firm growth...

... Corporate strategy South East Asia Multinationals Economic conditions Crises Following the Asian economic crisis in 1997 there have been a number of books in which the authors have tried to assess the reasons behind the crisis or considered the challenges faced by the region and individual Asian...

... the adjustments these consumers have been making in response to new economic realities. Concludes with research propositions and by pointing out implications for international marketing managers. © MCB UP Limited 1992 Consumers Eastern Europe Economic conditions International marketing Market...

... Limited 1992 Economic conditions International marketing Yugoslavia International Marketing Review 9,1 44 Managing Marketing during Stagflation in Yugoslavia Avraham Shama University of New Mexico, USA Stagflation, a stagnant economy in a period of inflation, has been sweeping all Eastern...

...‐intensive in its formation and operation. Empirically demonstrates the effects of macroeconomic conditions on firms′ marketing practices and the relevance of the stagflation paradigm outside the United States. © MCB UP Limited 1992 Economic conditions Macroeconomics Marketing strategy...

... to support “appropriate”marketing actions. Outside the enterprise, strategic alliances with multinational customers or even competitors may be the most creative approach to managing changing macro‐economic environments. © MCB UP Limited 1992 Economic conditions Financial management...