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Keywords: Economic performance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (6): 634–650.
Published: 31 October 2008
...Claude Obadia Purpose This study aims to examine the antecedents and consequences of a cooperative norm in exporter‐importer relationships. Moreover, it seeks to investigates the impact of the past economic performance of the venture on the effectiveness of interfirm cooperation. Design...
