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Keywords: Economics
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1995) 12 (5): 18–34.
Published: 01 October 1995
... 1995 Second, as related to Hungarian consumers′ responses to changes, we expect that rapid change in the Hungarian marketplace coupled with extensive time pressures will cause Hungarians to perceive high search costs. Thus, based on the predictions from the economics of information literature...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1991) 8 (5)
Published: 01 May 1991
..., NC, USA Top executives, management consultants and administrators provided a diversity of company, industry and national perspectives on the impact of the European Economic Community (EC) 1992 programme. A field study was conducted in late fall 1989 in Brussels, Amsterdam and London. In-depth...
