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Keywords: Electronic word-of-mouth
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (6): 996–1025.
Published: 17 July 2019
...Ya-Ling Chiu; Ku-Hsieh Chen; Jying-Nan Wang; Yuan-Teng Hsu Purpose Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products...
