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Keywords: Empathy-altruism hypothesis
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 760–786.
Published: 13 November 2017
... marketing Country of origin Grounded theory Animosity Consumer boycott Empathy-altruism hypothesis Arab/Muslim-Israeli animosity case Consumer animosity has received considerable attention from marketing researchers in the literature. Klein et al. (1998) were the first to introduce...
