... stimulate its volume of exports to the target country. We thus propose that: H3. A country’s reputation for people (in a target country) is positively related to its volume of exports to the target country. Exports Empirical study Imports Trade Companies and countries rely...

... variable in international marketing, that is, country image. Brand equity Education Empirical study Consumer behaviour Country of origin Internationalization Ángel Herrero-Crespo is the corresponding author and can be contacted at: herreroa@unican.es The purpose of this paper...

... expect EA and GPP to be related positively: H1. EA are positively associated with the purchases of green products. Consumer behaviour Mexico Green issues Empirical study Environment Emerging markets The deterioration of the natural environment is one of the most important...

... to internationalise rapidly. © Emerald Group Publishing Limited 2014 Intangible assets Retailers Speed Empirical study International business Internationalization International retailers Resource based view Knowledge based view Home-region concentration While time has traditionally been...

... internationalization ”, in Kaynak , E. (Ed.), International Marketing Management , Praeger , New York, NY , pp. 197 ‐ 206 . Reid , S.D. (1987), “ Export strategies, structure and performance: an empirical study of small Italian manufacturing firms ”, in Rosson , P. and Reid , S.D...