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Keywords: Empirical study
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Journal Articles
International Marketing Review (2017) 34 (3): 377–402.
Published: 08 May 2017
... on the above reasoning, we posit the following: H1. A country’s reputation for products (in a target country) is positively related to its volume of exports to the country in which that reputation is held. Exports Empirical study Imports Trade Companies and countries rely...
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2014) 31 (6): 601–620.
Published: 10 November 2014
... to internationalise rapidly. © Emerald Group Publishing Limited 2014 Intangible assets Retailers Speed Empirical study International business Internationalization International retailers Resource based view Knowledge based view Home-region concentration While time has traditionally been...
Journal Articles
International Marketing Review (2002) 19 (2): 133–155.
Published: 01 April 2002
... factors, and channel performance issues. © MCB UP Limited 2002 Export Empirical study Spain Selecting a channel of distribution for exports and determining the extent to which an exporting firm assumes portions of the distribution responsibility are both complex and difficult...

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