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1-5 of 5
Keywords: Empirical study
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Journal Articles
When and how country reputation stimulates export volume
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2017) 34 (3): 377–402.
Published: 08 May 2017
... on the above reasoning, we posit the following: H1. A country’s reputation for products (in a target country) is positively related to its volume of exports to the country in which that reputation is held. Exports Empirical study Imports Trade Companies and countries rely...
Journal Articles
Influence of country image on country brand equity: application to higher education services
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (5): 691–714.
Published: 12 September 2016
... dimensions of this construct together with a relevant variable in international marketing, that is, country image. Brand equity Education Empirical study Consumer behaviour Country of origin Internationalization 16 02 2015 14 08 2015 13 11 2015 19 01 2016 26 01 2016...
Journal Articles
I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (1): 137–155.
Published: 08 February 2016
... – Investigating the factors that influence consumers’ environmentally-friendly attitudes and behaviors in emerging economies is imperative for attenuating the negative environmental consequences of economic growth and consumption. Consumer behaviour Mexico Green issues Empirical study Environment Emerging...
Journal Articles
Intangible assets, international experience and the internationalisation speed of retailers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 601–620.
Published: 10 November 2014
... to internationalise rapidly. © Emerald Group Publishing Limited 2014 Intangible assets Retailers Speed Empirical study International business Internationalization International retailers Resource based view Knowledge based view Home-region concentration While time has traditionally been...
Journal Articles
Exploring channel internalization among Spanish exporters
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2002) 19 (2): 133–155.
Published: 01 April 2002
... factors, and channel performance issues. © MCB UP Limited 2002 Export Empirical study Spain Selecting a channel of distribution for exports and determining the extent to which an exporting firm assumes portions of the distribution responsibility are both complex and difficult...
