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Keywords: Endogeneity
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Journal Articles
Assessing endogeneity issues in international marketing research
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 483–512.
Published: 09 May 2016
...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Ruey-Jer "Bryan" Jean; Ziliang Deng; Daekwan Kim; Xiaohui Yuan Purpose – Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers...
