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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (6): 580–600.
Published: 30 October 2009
.... Cross‐cultural studies Behaviour Cognition Africa China England The accelerating trend towards globalization/internationalization of services has been identified by many authors (Bolton and Myers, 2003 ; Javalgi and White, 2002). Malhotra et al. (2005) argue that there is a need...
