... principles – superposition, entanglement, and interference – into IMS literature. Design/methodology/approach This study adopts a conceptual, interdisciplinary approach, combining literature from QC and IMS. Drawing on previous studies, it catalogs existing findings, identifies gaps, and proposes avenues...

... exchanges. International marketing Embeddedness Entanglement Hybrid exchange Subsistence contexts This paper aims to deepen the understanding of subsistence exchange practices and their contribution to international marketing theory and practice. The term “subsistence” is used in reference...