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Keywords: Entrepreneurs
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Journal Articles
Strategic re‐structuring by born‐globals using outward and inward‐oriented activity
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (2): 156–182.
Published: 19 April 2013
... and the processes of de‐internationalization and re‐internationalization. Strategy and internationalization processes are created by entrepreneurial behaviour. If one wants to understand various international behaviours and strategic changes in firms one needs to focus on entrepreneurs – individual managers...
