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Journal Articles
Strategic re‐structuring by born‐globals using outward and inward‐oriented activity
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (2): 156–182.
Published: 19 April 2013
.... The purpose of this paper is to unify the theoretical framework on born‐globals by addressing two questions. How do managers move through the de‐internationalization (exit) to re‐internationalization (re‐entry) process? How do they choose their patterns of internationalization? Design/methodology/approach...
