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Keywords: Entry mode choice
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Journal Articles
Institutional distance and location choice: an experimental approach to the perception puzzle
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (3-4): 717–744.
Published: 20 May 2024
... may choose exporting, contractual agreement, franchising, licensing, joint venture, or wholly owned subsidiary (Kotler et al., 2019). Foreign location choice Experimental vignette methodology Institutional distance Managerial international experience Entry mode choice...
Includes: Supplementary data
