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Keywords: European Americans
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Journal Articles
Carlos J. Torelli, Sharon Shavitt, Young Ik Cho, Allyson L. Holbrook, Timothy P. Johnson, Saul Weiner
Journal:
International Marketing Review
International Marketing Review (2015) 32 (3-4): 279–306.
Published: 11 May 2015
...-researched area with implications for global service management. © Emerald Group Publishing Limited 2015 Culture Hispanics Power Social norms Customer satisfaction European Americans Power is a fundamental aspect of everyday social life (Cartwright, 1959). The effects of power...
