...., 2015) that identified key relational properties in exporter-importer relationships suggesting that analysis along these lines is important in investigating exporter/importer relationships. Trust Commitment Mutuality Cultural sensitivity Dependence Export/import marketing Relationship...

... Export/import marketing Open-mindedness When business relations cross national borders, cultural differences between the partners pervade the relationship (e.g. Nevins and Money, 2008), which may include different views on the qualities of the relationship, e.g., close and friendly vs...