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Keywords: Export promotion programmes
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (4): 661–682.
Published: 29 May 2018
...Revti Raman Sharma; Gloria Sraha; Dave Crick 16 10 2015 05 03 2016 12 07 2016 23 10 2016 11 12 2016 12 12 2016 The purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (1): 164–185.
Published: 12 February 2018
... for exporting, marketing and management capabilities through training and workshops. However, empirical research that discusses how country and firms specific advantages influence export performance is still limited (Zhang, 2016). Export performance Cameroon Country specific advantages Export promotion...
