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Keywords: Export venture performance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (7): 117–139.
Published: 21 June 2024
... partner acts as an enabling condition for the impact of these activities on export venture performance. This study aims to examine the extent to which the selection of international channel partners through word-of-mouth referrals versus direct contacts affects the benefits of intelligence...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (3): 564–584.
Published: 14 January 2021
... of intermediary resources by identifying conditions wherein intermediary resources are more important for export success and other conditions where they play a less positive role in shaping export venture performance. In what follows, this study first defines and explicates the core constructs and proposes...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (1): 186–199.
Published: 12 February 2018
...João S. Oliveira; John W. Cadogan Purpose The purpose of this paper is to present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide scholars with the conceptual and practical tools for developing multilevel...
