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Keywords: Family firm
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (4): 894–920.
Published: 14 August 2025
...Paolo Capolupo; Armando Papa; Fabio Fiano; Gian Luca Gregori Purpose Given the substantial contribution of family firms to the global economy and the importance of marketing strategies for their continued success, research on strategic marketing in family firms has received significant attention...
