Keywords: Family firm
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Marketing Review (2026) 43 (4): 894–920.
Published: 14 August 2025
...Paolo Capolupo; Armando Papa; Fabio Fiano; Gian Luca Gregori Purpose Given the substantial contribution of family firms to the global economy and the importance of marketing strategies for their continued success, research on strategic marketing in family firms has received significant attention...

or Create an Account

Close Modal
Close Modal