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Keywords: Financial performance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 151–171.
Published: 24 April 2009
... value‐adding activity? Is there an association between the extent of value‐adding activity and financial performance of the subsidiary? Design/methodology/approach A model is developed and hypotheses are tested. Data are collected from 191 subsidiaries of Swedish manufacturing firms in Germany...
