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Keywords: Flexible organizations
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (4-5): 496–510.
Published: 01 August 2004
..., 2001). 2. Pprocess flexibility (Sharfman and Dean, 1997). 3. Strategic options (Sanchez, 1993). Flexible organizations Exports Marketing strategy Case studies Recently, Eisenhardt (2002) argued that the global, “high‐velocity playing field” creates unstable business...
