...C.M. Sashi; Devi Prasad Karuppur When is franchising the appropriate organizational form for implementing marketing strategy in global markets? In this paper we identify conditions under which franchising facilitates efficient transactions globally with the help of constructs from transaction cost...

...Barry Quinn; Anne Marie Doherty Franchising is fast becoming one of the most popular entry mode strategies for international retail companies when moving into international markets. Academic research, however, has only recently begun to examine international franchising within the context...

...Barry Quinn A major gap in the international marketing literature is the nature of the international franchise relationship and, in particular, the mechanisms used to control and co‐ordinate the international franchise network. Discusses the findings arising from an ethnographic study...

... Airlines – Air Liban, All Nippon Airways, Czech Airlines, Austrian Airlines, Tarom and Viasa. © MCB UP Limited 1999 Air transport Franchising Image Global marketing Marketing strategy Each year, British Airways transports 40 million consumers to 162 destinations. Sixty percent...

...Ben L. Kedia; David J. Ackerman; Donna E. Bush; Robert T. Justice Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 US franchisors and subjected to discriminant and factorial analysis. Managerial attitudes towards a desire...

...Sandra M. Huszagh; Fredrick W. Huszagh; Faye S. McIntyre Suggests that the strategic advantages of experience, scale economies, product differentiation, capital requirements, and location are important determinants of international franchise expansion, but are slowly being diminished...

...Sevgin Eroglu Presents a conceptual model that examines the determinants of the internationalization process of franchise systems. The basic assumption of the model is that the internationalization decision is essentially a cost/benefit assessment that is filtered through the perceptions of top...

...Nizamettin Aydin; Madhav Kacker Many US‐based franchisers have expanded into international markets during the past two decades. However, a vast majority is still confined to the domestic market. Domestic franchisers are focused on and their international outlook is examined. In particular...

...Lawrence S. Welch The spread of “second generation” franchise system use from a predominantly US base is examined. The focus is on Australia as one of the major recipient countries. Australia has moved rapidly through a process of adoption and imitation of US companies′ franchise systems...