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Keywords: Franchising internationalization
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Journal Articles
Push and pull factors in international franchising
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2017) 34 (1): 29–45.
Published: 13 February 2017
... international franchising. Internationalization studies employ several theoretical lenses that consider the effect of economic conditions of home or host markets, including real options (Fisch, 2008), transaction cost framework (Brouthers and Brouthers, 2003), environmental munificence (Wan and Hoskisson...
