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Keywords: Geographic experience
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 246–275.
Published: 11 April 2016
... are jointly moderated by geographic experience of the firm and host-country political risk. Design/methodology/approach – The empirical analysis draws on data gathered from German SMEs testing triple-interaction effects between CEO’s age, firm tenure and international experience, geographic experience...
