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Keywords: Global marketing strategy
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (6): 597–622.
Published: 26 October 2012
... moves across the country markets” (Zou and Volz, 2010, p. 59). Advertising standardization Global consumer culture positioning Global marketing strategy Culture Market convergence MNCs Advertising Multinational companies United States of America Europe Asia China © Emerald Group...
