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Keywords: Global value chains
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1250–1283.
Published: 18 September 2025
...Yanlin Guo; Yantai Chen; Sanjay Kumar Singh Purpose Despite a broad consensus on firm internationalization through digital platforms, it still appears to be a black box mechanism through which emerging market small and medium-sized enterprises (ESMEs) upgrade their global value chain (GVC...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (4): 823–869.
Published: 09 September 2025
...Catarina S.B. Ladeira; João J.M. Ferreira Purpose This study reviews the literature on multinational enterprises (MNEs) within global value chains (GVCs), aiming to enhance understanding of MNEs’ roles, identify key themes, theoretical approaches and propose a research agenda. Design...
