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Keywords: Government support
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Journal Articles
How local dealers benefit from their international participation: evidence from Africa
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (2): 440–468.
Published: 30 January 2024
... governmental supports to prop up business exchanges (George et al., 2016). Government corruption and government support are thus two critical institutional factors that alter the availability of external resources, which then change the value of internal learning from participation. We thus posit...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 463–481.
Published: 16 August 2021
... but not to international performance. In addition, government support strengthens the positive effect of competitive advantage on international performance. Originality/value This study investigation analyses the importance of entrepreneurial culture and market orientation in contributing to competitive advantage...
