... of consumer dispositions. Cross-cultural studies Marketing Market segmentation Global marketing Ethnocentrism Green issues The generalized concept of consumer centrism consists of three bases of identity, corresponding to “here” (consumer ethnocentrism), “there” (xenocentrism...

... expect EA and GPP to be related positively: H1. EA are positively associated with the purchases of green products. Consumer behaviour Mexico Green issues Empirical study Environment Emerging markets The deterioration of the natural environment is one of the most important...

... Ethics Green issues Market segmentation Marketing strategy Social responsibility Tourism Tourism is one of the world′s largest industries but little attention has been focused on ethical marketing of the tourism product. This article considers the nature of the tourism product, paradoxes which...