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Keywords: Green product purchase intention
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (1): 180–199.
Published: 05 December 2025
... the influence of global-local identity and regulatory focus messages on green product purchase intention and its underlying mechanism. Design/methodology/approach This study investigates the impact of global-local identity and regulatory focus messages on green product purchase intentions and the perceived...
Includes: Supplementary data
