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Keywords: Grounded theory
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 760–786.
Published: 13 November 2017
... conducted with non-Arab, non-Muslim, and non-Israeli informants from different national and religious backgrounds, supported by secondary data sources. The qualitative grounded theory approach was employed to analyse data in order to answer the research questions. Findings TCNs decision to boycott...
