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Keywords: Halal markets
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 885–908.
Published: 13 November 2017
... (CHCB) act as psychological and behavioural predictors of CBHBE. Brand equity Religion Consumer behaviour Multinational companies Muslim consumers Religious marketing Halal markets Consumer-based halal brand equity International branding is the process of developing a firm’s...
