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Keywords: Hallyu Korean wave
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Journal Articles
Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (1): 25–50.
Published: 08 February 2016
... Hallyu Korean wave Transnational cultural products The context of this study is hallyu (or “the Korean wave”), which refers to the “popularity of South Korean popular culture in other Asian countries” (Ryoo, 2009, p. 139). Hallyu began in the early 1990s with the export...
