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Keywords: High technology
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2014) 31 (3): 237–258.
Published: 06 May 2014
...Lisa Jane Hewerdine; Maria Rumyantseva; Catherine Welch Purpose – There has been growing interest in studying the internationalisation of small and medium-sized high-technology firms. This literature tends to equate “internationalisation” with the “internationalisation of sales”. Yet sales...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1990) 7 (4)
Published: 01 April 1990
... market expansion strategies: export market concentration, concentric diversification, and diversification strategies. A sample of 52 small and medium‐sized US high technology manufacturers showed significant differences among three strategic groups in export level and growth measures, but no significant...
