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Keywords: Home-region concentration
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Journal Articles
Intangible assets, international experience and the internationalisation speed of retailers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 601–620.
Published: 10 November 2014
... of intangible assets and international experience, while the latter effect is also moderated by firms’ home-region concentration. Research limitations/implications – The study investigates the determinants of retailers’ internationalisation speed. While research stresses the positive performance effects...
