...Young Sook Moon; Kara Chan Purpose The objective of this study is to investigate to what extent advertising appeals in Hong Kong and Korea are different, and whether the differences between the two countries can be attributed to the differences in nations' cultural characteristics. Hypotheses...

...John W. Cadogan; Charles C. Cui; Erik Kwok Yeung Li This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important...

...Kim Shyan Fam; Bill Merrilees This paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool is influenced by the degree of cultural...

... the evidence from another, non‐Western, business environment, namely Hong Kong. In addition, this study sought to clarify the distinction, not often made in the literature, between a market‐ and a marketing‐orientation. Data from 73 textiles and garments manufacturers were collected using an instrument based...

...N.C. Mangos; B.H. Roffey; J.A. Stevens Reviews research on marketing attitudes, strategies and effectiveness of marketing tools in accounting firms in the USA, UK,Hong Kong and Australia, and compares the findings with a recent multiple case study of Australian accounting firms. The Australian...

...Suk‐ching Ho; Ho‐fuk Lau Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have...