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Keywords: Hospitality industry
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 1134–1157.
Published: 08 March 2023
... on the hospitality industry. This crisis has led the industry to rethink processes and strategies and to increase digitalisation. The proposed model, which considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context, is the cornerstone for developing a graded...
