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Keywords: Human nature is evil
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (4): 736–755.
Published: 17 August 2020
..., while the positive relationship between shopping orientation and online purchase intention is stronger when consumers perceived AI as highly useful. Originality/value This paper contributes to humanity hypotheses literature in management by introducing Xunzi's theory that views human nature as evil...
