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Journal Articles
When does uncertainty avoidance promote customer-to-customer intercultural service encounters?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (3): 445–463.
Published: 07 December 2018
... moderators: national identification and perceived discrimination. Design/methodology/approach The authors propose a conceptual model based on the results of a literature review. The authors test it with survey data collected from Indian expatriates (n=341) living in Qatar, using structural...
