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Keywords: Implicit attitude
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (1): 72–92.
Published: 12 February 2018
... subjects. Findings Results show that explicit and implicit attitudes are moderately related to each other. The results also confirm that ethnic product typicality can explain inconsistencies in both explicit and implicit DCB. For ethnically typical products, DCB is more pronounced in consumers...
